The information you have online is only as useful as the ability of users to find it. Search Engine Optimization (SEO) is the process of improving a website’s visibility in “organic” (or unpaid) search results. When users use search engines like Google, Yahoo, or Bing, the results are displayed and ranked in order of relevancy to the user’s search query. Many factors can affect a website ranking higher or lower, but with 90% of users clicking on links from the first page of the search results, knowing how to optimize your website to match what search engines are looking for can significantly improve your visibility to users and help drive relevant traffic to your website.
While much has been written on SEO and different strategies for improving site ranking, the truth is that doing it effectively remains a complex and multifaceted process. Search engines like Google are constantly updating their guidelines to mitigate unfair attempts to improve ranking and filter out spam – meaning that the SEO criteria for ranking well is evolving constantly. The take-away point from all this is that it is much more difficult for a website to rank now when compared to some years ago – and much easier for those without the knowledge or wherewithal to find their websites being buried and lost in a sea of search results.
Fortunately, our team of experts can help. SEO Digest Search Engine Optimization Services can provide results for any business that is seeking to attract new customers.