Below you'll find a list of all posts from January, 2014
The information you have online is only as useful as the ability of users to find it. Search Engine Optimization (SEO) is the process of improving a website’s visibility in “organic” (or unpaid) search results. When users use search engines like Google, Yahoo, or Bing, the results are displayed and ranked in order of relevancy to the user’s search query. …
We live in an age where running a search on Google is the first thing a prospective customer will do before deciding to purchase a service or product. This can be good news, with consumers better served to make informed purchase decisions and businesses/individuals in a prime position to market themselves to a wide audience. But it also means that …
Though the web may be “worldwide,” it is niche enough to include information on even the smallest local business. Search engines pride themselves on providing comprehensive business listings and detailed maps of every given area, and this can be a great marketing tool for any small business owner. But with dozens of sites and apps cataloguing information about hundreds and …
It pays to be active with social media. Sites like Facebook, Google+, YouTube, LinkedIn, Blogger, Picasa, and Pinterest encourage interaction between you and your customers and when used correctly can create buzz around your business. Facebook, the leader in social media networking, announced earlier this year that they have over 1 billion users. This means that one out of every …