Today’s article is about how to use social media for link-building purposes. Most people will recognize the importance of social media to some degree, especially if they’re a local business owner, but this article talks about the benefits of social links, specifically. Most SEO experts agree that search engines are increasingly relying on social signals in determining rankings.
Links on Twitter and Facebook are tagged “no follow” (meaning that authority from those sites is not transferred out), but there are still a few key platforms out there whose profile links are followed for now, including LinkedIn, Google+, and Pinterest. This means that links from these platforms are great for building a website’s authority in the eyes of Google (and even links on Twitter and Facebook will still bring at least traffic to your site).