Here’s another great article on how to do a “lite SEO audit” for any website. These are simple, often glaring issues that can have serious repercussions for a website. Consider it basic, SEO 101: if a website doesn’t have at least these factors functioning correctly, it often points to even bigger issues on the site. The great thing is that many of them are easy enough to understand without having a technical background.
This “audit” covers basic issues like missing 301 Redirects or missing pages, duplicate content, slow site speed, and a non-existent link profile.