Below you'll find a list of all posts from November, 2013
Here’s another great article on how to do a “lite SEO audit” for any website. These are simple, often glaring issues that can have serious repercussions for a website. Consider it basic, SEO 101: if a website doesn’t have at least these factors functioning correctly, it often points to even bigger issues on the site. The great thing is that many of …
Here’s a good article for some best practices for SEO in 2013. Some topics covered include: why it’s good to mix up the anchor text for links so that not every single one matches a keyword you’re trying to rank for. Remember that Google’s algorithm dislikes anything that looks too artificial and that any link-building strategies should be done over time so …
This is a good article on how the overall quality of a site affects SEO. At the end of the day, not all of SEO comes down to code or meta tags – a big part of it is about the user experience, and many users are very visually-driven. If a person comes to a website and finds a poorly designed, badly …
We’ve talked about how the overall quality of a site is important for reducing a site’s bounce rate. Today’s article goes over 20 factors, including the quality/design of a site, that can affect bounce rate. Many of the suggestions are straightforward and easy to implement – like making sure that external links open in new windows so that users aren’t redirected from …
Today’s article is about how to use social media for link-building purposes. Most people will recognize the importance of social media to some degree, especially if they’re a local business owner, but this article talks about the benefits of social links, specifically. Most SEO experts agree that search engines are increasingly relying on social signals in determining rankings. Links on Twitter and …
This article is from awhile back, but it’s a good one to review. Here, in Google’s own words, are factors that the search engine uses to consider the quality of your site’s content. Remember, Google is in the business of providing the best user experience, and at the end of the day, its algorithm is designed to return the most …
We’ve talked about how the quality of a site has a huge impact on SEO – how a poorly coded, broken website is bad for rankings. On the other extreme, you can have a site that looks great visually but isn’t SEO-friendly. Websites today like to use Flash and be very image-heavy because it appeals to users, but web developers …
This article talks about how, in a perfect world, SEO has two purposes: it makes websites more easily accessible by search engines and produces content for users that is useful and engaging. One of the things that the article talks about is how search engines will give each website a limited “crawl budget” based on its authority and importance. This is an …
At around 16% of the search market, Bing has a long way to go before it’s on par with Google, but it’s been expanding pretty consistently over the past few years. Websites that are not optimizing for Bing are not reaching a good chunk of the search market who uses Bing. Here is an excellent interview with Duanne Forrester, the Senior Product …
I wish I knew how to do it, but I simply do not know how to advertise correctly. Advertising is much more confusing for me than doing search engine optimization. In advertising, you are much, much more likely to get burned and have a bad experience than when you use SEO. I’ve been doing various SEO-related tasks for over a …